In the event that you watched any kid play FarmVille or Mafia Wars on Facebook recently and found yourself growing in anxiety at the insaneness of it all, here’s a little bit of news that should not do anything to simply help with it – Zynga, the company behind these smash hits, has been touted as a soon-to-become Google of gaming on the Internet.
Zynga has been trumpeted as the greatest startup in Silicon Valley since Twitter and Facebook. There’s one small difference there – while Twitter is a great rocket league blueprints concept that helps connect people, it doesn’t really make much in revenues. FarmVille on one other hand is defined to a rake in a half billion dollars in revenue in 2010 alone, selling fake fertilizer and farm animals. To believe that anyone might make that kind of money on a free of charge Facebook game is quite staggering. If they started to charge something off every player, they’d probably grow even faster. And to consider they’ve grown to this stage in merely a two years.
There might be problems that will attend such growth rates though. Some players join have everything they do on the virtual farms sent with their friends as a Facebook update. That can be very tiring for the receivers of the updates. An incredible number of Facebook users recently banded together to participate an organization called “I don’t worry about your farm “.So, is Zynga the only real maker of hit online video gaming on Facebook? There are lots of players out there who would like to repeat Zynga’s success for themselves.
The childishly simple characters and plots of Zynga’s games that rake in much more income than traditional high-tech video gaming, have the gaming industry a little peeved. Nevertheless they aren’t about to sit on the sidelines and watch these new developers enjoy all of the action. Electronic Arts, the maker of some great titles for the PlayStation and Xbox 360 has just bought Playfish, a Zynga competitor, for a half billion dollars, to determine itself in this new gaming environment.
There was a kid in the headlines recently who went and emptied his mother’s bank card of tens and thousands of dollars to purchase FarmVille merchandise; several FarmVille subscribers have launched a class action lawsuit against Zynga for just how it has signed them on for costly services that they did never ask for. It is all part of becoming successful quickly in an environment of cutthroat competition. In the symbiotic relationship that Facebook and Zynga enjoy, who needs whom more, some individuals ask. One thing’s pretty clear – about a next of all visitors to Facebook come there exclusively to play the games. It would be pretty simple to speculate that they both needed each other.