So I can just only speak for myself, but back in the day I used to be quite good at game titles – you know, the big standalone game units that you may only find in arcades.Since then, I’ve tried to maintain the house game consoles, but I must confess to having lost my skills.
Today I have to confine myself to a periodic run at Half-Life merely to reassure myself that I still have it. Which raises an appealing point, wouldn’t be be great to become a product manger at a gaming company?
The Video Game Industry
If you are the kind of person who is easily impressed by big numbers, then try this one out for size. The computer game Grand Theft Auto IV brought in over $300M in a single day when it absolutely was released. That was double what the most up-to-date Batman movie brought in the day so it opened.
A and its product managers do have their challenges – things are becoming tougher. The cost and complexity of developing games are rising with every new release. Oh, and you can imagine just how fickle computer game customers are – one bad release and your product line could be done for. http://drinkboxstudios.com/blog/blog/2016/12/22/some-of-drinkboxs-favourite-games-of-2016/
What Does It Take To Have A Successful Video Game Product?
Success in the computer game industry is dependent upon a combination of solid risk management and savvy research and development. This the main business won’t change. However, just how that game titles can be purchased and how they’re being distributed is undergoing a fundamental change that’s affecting all product managers.
One new model for computer game manufacturers involves subscription online offerings.In this system offering, users can download the game code for free and chances are they pay a monthly charge to be allowed to connect to servers that generate the game playing environment where all subscribers can play at exactly the same time.
One of many largest computer game manufactures, Activision Blizzard, already generates a lot more than $1B in revenue and a lot more than $500M in profit from its World of Warcraft subscription business. Clearly this is actually the wave of the future.
Another new focus is what gaming experts are calling the “casual” market. This is one way computer game product managers are attempting to expand their potential customer base – they are attempting to create products that attract game players who don’t have a lot of time to master complicated rules. One of many better samples of a favorite casual game is Guitar Hero.
Another key decision that computer game product managers need to produce is to pick which game console they will develop games for. For example. games made for the Nintendo DS can be developed more cheaply than those for consoles, manufactures can experiment a lot more cheaply with techniques that they can’t do for the PlayStation or the Wii.
The Future Of Video Game Products
The computer game business is just a rough business to become a product manger in. Publishers need to market about one million copies of a game title on the PS3 or Xbox 360 merely to break even. This constant pressure to be successful is generating creative new ideas for product managers.
One new idea that has only reciently started to exhibit up in game titles is the idea of in-game advertising.Sponsered ads can show through to billboards, on character’s clothing, or whilst shopfronts in the environment. Because so several games are online, ads can be changed as time passes – nothing is fixed.
An additional solution to generate income that’s starting to be implemented is that the game is free for gamers to play, but they must purchase extra items such as new gear for their players. With certain market sectors, e.g. teen girls, this will produce rich rewards.
Every product manager yearns for the opportunity to lead to a product that’s truly popular and game titles sure seem to suit that description. However, the computer game industry is just a rough and tumble battlefield that punishes products that fall behind and insists on constant innovation.
Even if you aren’t in the computer game industry, you can still study from what they’re doing. Moving as much of your product support and update process online to cut back costs and boost customer interaction is one innovation that we can all explore doing.