When trying to find an SEO agency it can be extremely difficult to establish a listing of criteria especially once you don’t understand the SEO process. Nearly every SEO consumer would expect a great SEO agency to appear in the the surface of the major search engines for almost all their relevant key phrases. Although this concept seems very logical it doesn’t necessarily reflect upon the other agencies which aren’t. There are literally tens of thousands of SEO companies on the market and with a somewhat few positions on the first page, it’s impossible for the agencies to prove their value by being on the first page. It’s only once you start to breakdown the existing high performing SEO agencies that you begin to develop an improved understanding why they are there and above all why you ought not use them. There are endless checks you can do on an SEO company but I’d strongly urge anyone to hold out those listed below followed closely by any more checks you imagine to be suitable.
Search their company name
Searching their company name will inevitably mention their directory listings, article submissions and social networking pages however if the company is relatively large, you will see some feedback somewhere. It’s highly likely when someone has had a great or bad experience by having an SEO company, they’d have mentioned it on a webmaster forum or a blog agencia seo. It’s extremely important not to take these reviews at face value because some unethical SEO agencies promote their services this way, if it’s a forum look at their post count, join date and response from other forum users.
Look at their portfolio
If an SEO agency is proficient at what they do you will see an endless method of getting testimonials, don’t be afraid to ask the agency for previous examples of their work. If an SEO company advertises a massive amount clients yet somehow only displays a collection number of testimonials, question them why or even better ask the owners of the websites. Webmasters are more inclined to share with you what’s not working or hasn’t worked rather than what’s working well.
Check their back links
A large proportion of online marketing is back linking and there are endless amounts of free tools to check the rear links of a particular website. The quality of the web sites linking to the SEO Company will reflect upon the ethical standard of their work. If you learn an agency to have a vast quantity of back links from websites you would consider as being spam it is highly likely this is the approach they will take to marketing your website that is against all major search engine guidelines.
It’s extremely important to know how an SEO company will continue to work in your website, if at some point you imagine you’re being blinded by technical jargon or if you feel like the organization is not being completely honest it’s highly likely the agency is working unethically or in SEO terms using Black Hat SEO. If at any point you discover Black Hat SEO I’d strongly urge one to leave that SEO company.